Philip Kotler is widely known as the 'father of marketing' and his words still ring true decades later. He is a professor of international marketing at Northwestern University's Kellogg School of Management and the co-founder and CEO of SparkToro. Kotler argued that the marketing task of an organization is to determine the needs, desires, and interests of target markets and achieve desired results more effectively and efficiently than the competition in a way that preserves or improves the well-being of consumers or society. When he was a college student, Kotler saw how important marketing was and pushed for it to become its own specialty at universities and MBA programs.
He believed that marketing was an essential part of the economy and saw that demand was influenced not only by price, but also by advertising, promotions, sales forces, direct mail, intermediaries, and distribution channels. Kotler's work has been featured on many marketing podcasts, such as No Bullcrap, which cuts out the 'marketing noise' and goes back to the roots. His work has been instrumental in shaping the digital marketing landscape as we know it today. Digital marketing is an ever-evolving field that requires marketers to stay up-to-date with the latest trends and technologies.
It is important for marketers to understand the fundamentals of digital marketing in order to be successful in this field. Philip Kotler's work has been instrumental in providing marketers with a foundation for success in digital marketing.