Advertising agencies and digital marketing agencies both specialize in creating effective marketing campaigns, but there are some key differences between the two. An advertising agency focuses on the creative aspect of marketing, while a digital marketing agency spends more time on data-driven analytics. Digital marketing agencies are better suited for online advertising, as they focus more on marketing strategy and execution. They also have the ability to reach a wider audience due to the variety of tools available for this type of marketing.
A digital marketing agency is better equipped to create a comprehensive strategy that will help build a brand, while digital advertising will only give a slight boost to sales or brand awareness. Digital marketing is strategic in nature, so it's important to find an agency that can handle all aspects of your marketing and take a consultative approach. The data for running an advertising campaign is provided by the digital marketing strategy, such as the buyers, the objective of the campaign, the landing page, the lead magnet, the main product, the conversion funnel, etc. The average daily time spent on the Internet is expected to increase and that is why digital advertising should be a MUST in your digital marketing strategy.
Digital advertising is defined as a form of marketing and advertising in which messages are delivered to the target audience through the Internet. By using a combination of online and offline formats, marketing and advertising agencies have the ability to influence customer behavior. A rigorous digital marketing strategy improves business performance by integrating it into commercial and marketing strategy. Your company needs digital advertising to generate traffic, which is the third stage of the digital marketing process as defined by emarkable. This makes it stand out to differentiate the two; however, it's safe to say that digital marketing agencies have a great advantage in terms of the cost-benefit they offer.
In short, if you don't have the in-house resources to create or execute a marketing strategy, it might be time to consider working with a marketing agency.